The Venue Men — Paid Media Plan
Qatar
Meta • Google • TikTok • Snapchat
Objectives
- Drive membership acquisition through qualified lead generation.
- Develop a first-party data asset of high-intent prospects.
- Establish top-of-mind brand awareness in the Doha market.
4.3M+
Impressions
Based on QAR 10k awareness spend
2,030 - 2,875
Leads
Total from Meta, TikTok & Snapchat lead-gen spend
Budget Snapshot (Monthly & Total)
Total Campaign Spend (50 Days): QAR 54,850
Meta
WhatsApp Sales
Lead Gen (Instant Form)
Lead Gen (Landing Page)
Awareness — Offer
Awareness — Reels
Retargeting (Dec 1 →): QAR 3,000/mo (reallocated)
Total Spend
Search
YouTube
Maps/Local/Call
Display LAL
Total Spend
TikTok
Awareness (AR/EN)
Lead Gen (AR/EN)
All TikTok campaigns will be Smart+.
Total Spend
Snapchat
Lead Gen (AR/EN)
Total Spend
Targeting (All Social)
Basics
Core Interests
Luxury Signals
Lookalike Audience
Creative & Copies (Social)
Video
3 Reels (9:16) — each with a distinct hook in the first 4 seconds; Arabic & English voice-over versions for every reel
Carousel (Meta)
Carousel A:
Carousel B:
5–8 cards, 1080×1080; on‑image text variants provided; final card = CTA (Join / Book Tour)
Copies & Text
AR/EN short lines with offer details (until Nov 30); post‑offer switch to value & community
Use Text 1-3 variants from the Ad Copies section
Ad Copies (English)
Membership with intent
QAR 8,250/year + 4 free personal training sessions + 2 free months for a friend. Valid through November.
Train like your time matters
Annual access at QAR 8,250 with 4 complimentary PT sessions. Your friend receives 2 months free. November offer.
Direct CTA
QAR 8,250/year + 4 free PT + 2 months for a friend. Valid through November. Contact Us Now.
Suggested CTAs
Join now · Book tour · Message us
Ad Copies (Arabic)
مساحة للتركيز… ونتائج تُلاحظ
عضوية 8,250 ر.ق/سنة + 4 جلسات تدريب شخصي مجاناً مع شهرين لصديقك. عرض نوفمبر.
معيارٌ أعلى للّياقة
8,250 ر.ق/سنة مع 4 جلسات تدريب شخصي مجاناً، وصديقك ينضم مع شهرين مجاناً. انتهز نوفمبر.
للرجال في الدوحة
8,250 ر.ق/سنة + 4 تدريب شخصي مجاناً + 2 شهر لصديق. حتى نوفمبر.
العبارات المقترحة (CTA)
انضم الآن
احجز جولة
تواصل معنا
On‑Image Text (EN)
Text 1
QAR 8,250 / YEAR
4 PERSONAL TRAINING FREE
2 MONTHS FOR A FRIEND
ENDS NOVEMBER
Text 2
ANNUAL 8,250 QAR
MEN‑ONLY • 25M POOL • REHAB
4 PERSONAL TRAINING • + 2 MONTHS FRIEND
ENDS NOVEMBER
On‑Image Text (Arabic)
TEXT 3
8,250 ر.ق / سنة
4 جلسات تدريب شخصي مجاناً
شهران مجاناً لصديق
الى غاية نوفمبر
TEXT 4
عضوية سنوية 8,250 ر.ق
رجال فقط • مسبح 25م • دعم تأهيلي
4 تدريب شخصي • + شهرين لصديق
الى غاية نوفمبر
Creative Specs & Hooks
Formats
Video Hooks (first 4s)
- Doors open → tagline + price (offer)
- Spa calm → lift set → pool lane (luxury arc)
- Member high‑five → group finisher (community)
Carousel Tips
Subtitles
- Hard‑subs AR/EN
- no stickers
- keep brand clean
Meta Campaigns
Sales → WhatsApp
6 Ad Sets: Manual (AR/EN), Advantage+ (AR/EN), LAL (AR/EN)
Lead Gen → Instant Form
6 Ad Sets: Manual (AR/EN), Advantage+ (AR/EN), LAL (AR/EN)
Lead Gen → Landing Page
6 Ad Sets: Manual (AR/EN), Advantage+ (AR/EN), LAL (AR/EN)
Awareness (Offer & Reels)
Targeted + Advantage+
Retargeting (Dec 1)
Clickers · Engagers · LP visitors (QAR 100/day)
Lead Form & Data Flow
Meta Instant Forms · TikTok Lead Gen · Snapchat Lead Gen · Landing Page
Q1: Q1 — When do you plan to start?
Q2: Q2 — Your primary goal?
Q3: Q3 — Training style?
Q4: Q4 — Best time to contact you?
Full Name • Mobile (+974)
All leads stored and segmented; used for compliant WATI broadcasts
KPIs
CPL targets
Meta QAR 8–11, TikTok QAR 10–15, Snapchat QAR 10–15
CPM target (awareness)
QAR 1.8–2.3
CTR target
Social Lead‑Gen ≥3%; Google Search ≥5%
Google Ads Overview
Search (46%)
- High‑intent LP leads
- Keywords: AR/EN
- Competitor exact/phrase
- Budget: ~QAR 4,800/mo
- Est: ~1,150–1,200 clicks/mo @ $1.28 CPC
YouTube (Awareness) (23%)
- Landscape video for awareness
- TV devices focus
- Budget: ~QAR 2,400/mo
- Est: ~600k–800k impressions/mo @ CPM QAR 3-4
Display (23%)
- LAL Customers Only
- Offer till Nov 30
- Budget: ~QAR 2,400/mo (additive)
Maps/Local/Call (8%)
- 5 km radius for calls/directions
- Budget: ~QAR 800/mo
Google Keywords (Full List)
English
Arabic
Competitors
Benchmarks: Avg CPC $1.28; CTR goal ≥5%
TikTok & Snapchat
TikTok
2 Awareness (AR/EN) - QAR 50/day
2 Lead Gen (AR/EN) - QAR 100/day
All TikTok campaigns will be Smart+.
Snapchat
Lead Gen only (AR/EN) - QAR 100/day
CPL Target:
Vertical edits; strict first‑4‑seconds hooks
Timeline (Nov 12 → Dec 31)
November
December
Launch: Run offer across channels; collect data; A/B test hooks & copies
Nov 12
Optimization: Switch to value‑led copy; launch Retargeting; pause weakest lead‑gen
Dec 1
Optimization: Weekly budget optimization (±20%) and creative rotation
Nov 19
Final Push: Year-End Urgency Messaging
Dec 20